Even though a one way inbound link has more weight in terms of ranking.. It is still totally worth exchanging links with similiar sites of interest.
If page rank is what you’re after then the best advice is to beg, plead and buy links from related authority sites. The catch 22 is — you have to have a great site to entice an authority site to link to you. Plus it can be expensive to have inbound links from authority sites.

What it comes down to is ALWAYS focusing on producing great content for your users, updating it regularly, and being selective in who you exchange links with so that your reputation isn’t in jeopardy.

Here are some tips when contacting similiar site of interest for reciprocal linking.

• Take the time to visit the site and find out who the appropriate contact is and include their name in the email. This isn’t alway possible but worth spending 5 minutes looking into it.
• Start with a complimentary statement about what you like on their site.
• Introduce yourself and your site.
• Write why you your site is a beneficial link partner, and mention that you are not a competitor.
• Always try and post their link first on your site and include the url of where they can see their link on your site. You will have a much higher return on your efforts if you take the time to post their link information on your site first and give them a short amount of time to reciprocate before their link will be removed. It’s important to keep track of who you contact, when you have contacted them and where your link to them is and where your link will go.
• Provide them specific linking text that you would like included on their resource page: Include Title, Description, and Linking url
• Lastly thank them sincerely for their time and sign with your first name to make it more personal and natural.

Doing this correctly is time consuming but it will pay off as you build useful links for your users and benefit from inbound traffic from those sites that you exchange links with.

Growing up my dad told me .. if you learned something new then you had a good day. Luckily in the world of Online Marketing everyday can be a good day! So lately I’ve been seeing, reading and hearing alot about Twitter. By now with all the coverage you probably know what it is and how you can benefit from using it. THE MILLION DOLLAR QUESTION is how do you find the time to twitter, surf the net, work on SEO tactics, create Squidoo pages, Hub pages, and also market yourself or your clients on Facebook and My Space????????

Or maybe the big question is how do you become good at all of these tactics? Or is it okay to focus on one at a time and really become a successful twitter or the best at Squiddo pages.

Online Marketing can be overwhelming if you don’t sit down and figure out a strategy. Having a strategy and really analyzing and planning out your approach is what seperates the wanna be’s from the pros.  I have discovered two wonderful tools, time saving tools for making your online marketing efforts easier.   The first is a video submission tool. This is a fantastic tool for anyone who is doing video submission. If you have ever uploaded a video to more than 2 sites you know how time consuming it can be. Well this tool submits your video to 25 + video sites, and to over 10 book marking sites.  Granted you have to have an individual account with each of these for it to work properly and the results are not a 100% you will e required to do some manual submission but overall it’s very useful. The big flaw I see with this tool is that it does not provide result positioning reports.  This too is something you have to do manually.

 The other great tool is a tool that consolidates your Social Networking blogging or posting into one submission process.  So I can twitter and send out that tweet to 5 different social networking type sites, like Facebook, Pounce, My space, bebo, and JaiKu.  Again you have to have accounts set up with each of these in advance but the idea is if you have follower’s in the various accounts that you can make one post and it will be spread in a viral way to all of your networking spaces.  I had trouble setting up the My space account and help was very difficult to find but overall it is a great tool.

No-one can dispute the power of Social Networking and that it has to be a part of your Online Marketing Plan. Personally I think the trick is to break it down and focus on each tactic at a time and follow your marketing map. Also don’t forget after you develop a strategy to actually DO IT!