by Mary Killelea October 28, 2009

Just like having a website it doesn’t matter if you have the coolest website or fan page you can’t expect people to just find you without putting in some effort .. you have to MARKET your business online. So here are some great tips on how to increase traffic to your fan page.Now this should go without saying but for those just getting into it.. REMEMBER is it very important to communicate regularly with the people who are interested in your company. Engage with them, respond and acknowledge them when they take the time to make a comment or to say hi.   If you are real and show them respect they will be more likely to share your business with their friends.

by Mary Killelea October 19, 2009

Let me begin with DON’T PARTICIPATE IN SPAM!  There are people out there that may try and lure you with empty promises or enticements that seem to good to be true. Stay away from them.

The simple explanation of spam is it’s a tactic of manipulation vs. optimization.  It’s deception vs. marketing

As an internet marketer your goal should be to create a successful online business that stands the test of time and is of high value to your clients and to the overall web.

Terms worth defining: 

White Hat Search Engine Optimization (SEO) Practices -  are ethical search engine friendly and adopted techniques and tactics that help your site get noticed by the Search Engines for the terms you are targeting. 

 Black Hat Search Engine Optimization (SEO) Practices - are unethical techniques and tactics that are highly frowned upon by the search engines. Deception is the intent of any one using black hat techniques like backdoors, cloaking, and other tricks to optimize sites.

Remember the search engines employ hundreds of scientist and have numerous resources to combat those that are developing spam techniques or participating in black hat techniques.

Avoid  Content spamming and Link spamming and play by the rules when optimizing your site. You will win in the long run.

For those looking at hiring someone to do your SEO avoid anyone who practices any black hat techniques they will only damage your online reputation.

by Mary Killelea October 19, 2009 

• Search Engines don’t store web pages, - they index the text on those pages
• Search Engines don’t search the web - they search only some within their index - so if you are not in their index you are not going to appear in their search results.
• Search engines don’t read a page and decide what it should rank for at all - they receive a search query and rank the pages that match that query - this means that a single page can rank for multiple terms (this matters when creating your keyword strategies)