March 14, 2011 By Mary Killelea
After reading a recent article by Nick Cobb from the Freelance Copywriter it inspired me to write this article. As he says when sites like Facebook and Twitter arrived on the scene not so long ago, they were viewed as a flash in the pants only being utilized by young kids and techno geeks. Social media marketing is now mainstream with fortune 500 companies investing thousands of marketing dollars on social media as part of their marketing mix. It’s undeniable of the potential FB, Twitter and other social media tools can have on your business growth.
Forward-thinking businesses that are utilizing these sites as promotional tools for their products and services see the value. This really is how social media marketing was born. An industry literally created for the purpose of maximizing these tools for your business.
As a result of this realization, the manner in which businesses communicate and interact with their customers has been completely transformed. And if you’re not utilizing FB and other social media tools as part of your business marketing mix you are missing out on a very valuable form of communication and brand building.
By signing up to these sites, you’ll be able to give your business greater exposure online, and post information about your products and services, offer discounts, share industry news, new product info and engage with your customers.
The goal is to post useful and high quality content that provides value for the reader, then more and more people will “follow” you (in Twitter’s case) or become a “friend” (on Facebook), which will help you to build positive, long-term relationships with customers who might not have previously found you. Studies show fans are more to buy your products or services than non fans.. so reach out and try and attract new fans!
Thru Facebook Custom Fan pages you can entice users to Like your page in a number of creative ways, you can offer videos, capture leads and offer ecommerce right on Facebook. Facebook Pages are being indexed in the search engines. The future of marketing is literally developing right in front of our eyes. This is a very EXCITING time, become a part of it …. there are no guarantees and it is somewhat unchartered territory, but for those that take a leap of faith and venture into the social marketing arena the rewards so out way the alternative.
http://www.facebook.com/webdesignandseo
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