November 29, 2011 Posted by Mary Killelea

So on my Facebook Fan page www.facebook.com/webdesignandseo and through this blog I get asked a variety of questions… I thought I’d share some recent questions I received about Facebook Business Marketing.

(Q) My regular Facebook page is:  www.facebook.com/stevenbfulmer and my fanpage is www.facebook.com/StevenFulmerInc.  How exactly are they connected or interrelated?

(A) www.facebook.com/stevenbfulmer this is your personal profile… FB allows everyone to have one profile and multiple business pages but one person can only have 1 profile page. A profile page should not be for business related promotion.
www.facebook.com/StevenFulmerInc as you said this is your business fan page - here you have “Likes” vs. friends . There are many benefits to having a business fan page but the greatest is that if you can get a person to “Like” your page you basically are getting them into your marketing list because when you then write on your business wall it is displayed on their personal profile wall and if they like it then it is shared with their friends. So the #1 key is to get “Likes” the number two goal is to get fans to ENGAGE with your posts… either by liking it or commenting on it or sharing it with others.

When I go to your business page and I didn’t know you I would not know this was owned by you there is no link to your personal page — which is good if you have multiple businesses or if you want to keep business and personal separated.

(Q)  Also, what is “promote with an Ad?” When I have my book and products done, will I be able to put ads on my fanpage to promote them?

(A) Promote with an Ad means from your business page if you click on that you can automatically go into their advertising tool and set up an ad promoting your page… here you have a number of criteria’s you can set for your ad, etc.. (this is a long discussion but for the most part its pretty simple… set a budget, write the ad and select your audience particulars then run the ad to those that you are specifically targeting)

When you get your books and products upload those photos and they will be listed at the top of your wall and then under the photos when you are uploading them add the description of the product and how they can order it.
There are advanced ways of setting up a shopping cart right within your Facebook business page and this is definately growing in popularity. I have written a blog post on this…  http://www.portlandwebdesignblog.com/facebook-business-marketing/setting-up-shop-on-facebook-fan-page-ecommerce/

(Q) And lastly, I noticed on some huge fan pages that they have videos and music tracks that stay at the top of their wall.  If I wanted to post a welcome video and have it stay at the top, how would I do that?(A) I have not seen the videos that stay on top of the wall section as that content flucuates based on what is posted and how you have it displaying  (Most recent or Top Posts)
Typically when I see a Video used as a marketing technique it is embedded into their custom landing page as a means of evoking a user to like the page — this technique is called setting up a custom reveal tab.  I have one on my welcome tab: https://www.facebook.com/webdesignandseo if you have not liked my page and you go to my page it will take your directly there. Other examples would be https://www.facebook.com/DarrenSpruyt?sk=app_154997147898345

There are all different kinds of tactics you can take with a welcome page reveal tabs have the best conversion rate for increasing “Likes”  There are companies like North Social where you can set up apps and run contests, set up videos etc..

(Q) OK, one more, now that I have a fanpage, is there anything I need to understand about it to take full use of the tool?

(A) Lastly now that you have a fan page… engage with your audience in real conversation… add value, post simple questions, don’t be obsessed with getting likes just be real, approachable and helpful.  Go to pages where potential clients are and comment on posts as your business page. Join the conversation on a few pages of businesses that you can learn from, add value to or gain clients from.

To learn more about Facebook business marketing “Like” our page.  For our Facebook Business Marketing Services visit our website.