December 13,  2012 by Mary Killelea

I am a huge fan of Amy Porterfield, she and I connected on Facebook
awhile back. We both love Facebook Marketing.
I am thrilled to help her promote her new
product that really breaks Facebook Marketing down into easy to follow steps!

Please watch her video!

In order to thrive in growing your business using online
marketing strategies you need a few KEY things:

1. The right tools
2. Traffic
3. Conversions

It’s simple when you know exactly what to do.

Luckily for you, right now there is one resource
you can to leverage to achieve these 3 things.

That resource is……… Facebook!

With close to 1 Billion members on Facebook
there is no question this is the best place online
to get more leads, traffic, and sales.

Are you making the most out of it right now
or letting your competitors take the leads from you?

Seriously you gotta see this video

You’ll learn exactly what you need
to do to create more fans on Facebook and how to
turn them into Super Fans!
Cheers to a prosperous 2012!

November 29, 2011 Posted by Mary Killelea

So on my Facebook Fan page www.facebook.com/webdesignandseo and through this blog I get asked a variety of questions… I thought I’d share some recent questions I received about Facebook Business Marketing.

(Q) My regular Facebook page is:  www.facebook.com/stevenbfulmer and my fanpage is www.facebook.com/StevenFulmerInc.  How exactly are they connected or interrelated?

(A) www.facebook.com/stevenbfulmer this is your personal profile… FB allows everyone to have one profile and multiple business pages but one person can only have 1 profile page. A profile page should not be for business related promotion.
www.facebook.com/StevenFulmerInc as you said this is your business fan page - here you have “Likes” vs. friends . There are many benefits to having a business fan page but the greatest is that if you can get a person to “Like” your page you basically are getting them into your marketing list because when you then write on your business wall it is displayed on their personal profile wall and if they like it then it is shared with their friends. So the #1 key is to get “Likes” the number two goal is to get fans to ENGAGE with your posts… either by liking it or commenting on it or sharing it with others.

When I go to your business page and I didn’t know you I would not know this was owned by you there is no link to your personal page — which is good if you have multiple businesses or if you want to keep business and personal separated.

(Q)  Also, what is “promote with an Ad?” When I have my book and products done, will I be able to put ads on my fanpage to promote them?

(A) Promote with an Ad means from your business page if you click on that you can automatically go into their advertising tool and set up an ad promoting your page… here you have a number of criteria’s you can set for your ad, etc.. (this is a long discussion but for the most part its pretty simple… set a budget, write the ad and select your audience particulars then run the ad to those that you are specifically targeting)

When you get your books and products upload those photos and they will be listed at the top of your wall and then under the photos when you are uploading them add the description of the product and how they can order it.
There are advanced ways of setting up a shopping cart right within your Facebook business page and this is definately growing in popularity. I have written a blog post on this…  http://www.portlandwebdesignblog.com/facebook-business-marketing/setting-up-shop-on-facebook-fan-page-ecommerce/

(Q) And lastly, I noticed on some huge fan pages that they have videos and music tracks that stay at the top of their wall.  If I wanted to post a welcome video and have it stay at the top, how would I do that?(A) I have not seen the videos that stay on top of the wall section as that content flucuates based on what is posted and how you have it displaying  (Most recent or Top Posts)
Typically when I see a Video used as a marketing technique it is embedded into their custom landing page as a means of evoking a user to like the page — this technique is called setting up a custom reveal tab.  I have one on my welcome tab: https://www.facebook.com/webdesignandseo if you have not liked my page and you go to my page it will take your directly there. Other examples would be https://www.facebook.com/DarrenSpruyt?sk=app_154997147898345

There are all different kinds of tactics you can take with a welcome page reveal tabs have the best conversion rate for increasing “Likes”  There are companies like North Social where you can set up apps and run contests, set up videos etc..

(Q) OK, one more, now that I have a fanpage, is there anything I need to understand about it to take full use of the tool?

(A) Lastly now that you have a fan page… engage with your audience in real conversation… add value, post simple questions, don’t be obsessed with getting likes just be real, approachable and helpful.  Go to pages where potential clients are and comment on posts as your business page. Join the conversation on a few pages of businesses that you can learn from, add value to or gain clients from.

To learn more about Facebook business marketing “Like” our page.  For our Facebook Business Marketing Services visit our website.

September 21, 2011 by Mary Killelea

Increase your bottom line and sell your products and services on Facebook thru shopping cart applications.

Fan Page — Yes it is possible and it’s a growing trend! A Facebook Store front  is a fan page that is just like your website store, offering the similar functions and operational procedure. Still being a Facebook page, it allows to integrate some features more tightly (“likes”, comments etc).

Below I have listed four different ecommerce applications for Facebook that  I have found. I have not used personally nor do I endorse one over the other  I am just sharing with you the ones I’ve found out their online .I do hope after reading a bit about each you have a better idea of which one  you may choose in the future for your ecommerce needs.The first two applications that I have listed below allow users to directly shop within the walls of Facebook which if you ask me has great value. People tend not to want to be directed outside of Facebook if this was their entry  point.

Infused Commerce is very cool. With this application you an quickly create a branded Facebook store, grow fans with revenue generating events, track your store’s and promotions’ performance, release promotions with their support assistance, deploy your Facebook store as a widget on any website or blog, and assured security and available custom integration.Once you sign-up you can login to create and deploy your Facebook store all within minutes. You can set your colors and logo, add your products to the store, set your payment and shipping options, and install the shop on Facebook from their administrative interface.

View a live demo of this application in action. These guys look to have the best support that I’ve found so far. They actually   provide a phone number in case you want to talk to someone directly http://infusedcommerce.zendesk.com/home

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Shop Igniter is another great ecommerce application that is available if you  want to set up a store within Facebook. Their selling points include Social  Merchandising, Social Marketing and Social Metrics. They distinguish themselves from others by offering retailers and brands the ability to quantify their most influential customers, products and promotions. Which in today’s social world can help retailers significantly. 

As written in Website Magazine “This product promises to give retailers and brands insights into who their most influential customers are (and how to create rewards for them), what their most viral products are (and adjust their stores and collections to reflect that) and test and optimize the virality of their promotions.” Read their full review.

I have signed up to get a demo to truly understand how these are executed but from what I can see the concepts and offerings all seem to be in place and all encompassing. Unfortunately no pricing is available online. To find out what the available pricing options are request a demo.

May 12, 2011 by Mary Killelea 

Ever wonder how your posts get seen by others? EDGE RANK is Facebook’s formula for ranking — This is CRITICAL to understand for your Facebook Business Marketing Success

Facebook launched back in 2004 which seems like a life time ago and it is in the internet world. In a recent article I was reading from Tech Crunch Edge Rank the secret sauce that makes facebook’s News Feeds Tick  they said Zuckerberg put the compents of FB’s Like buttons, instant chat and auto login capabilities into context: Zuckerberg says “we are building a Web where the default is social.”

Here’s a little explaination about each of these features that makes FB so social.

Social plugins enable you to provide engaging social experiences to your users with just a line of HTML. Because the plugins are served by Facebook, the content is personalized to the viewer whether or not they have signed into your site

The Graph API is the core of Facebook Platform, enabling you to read and write data to Facebook. It provides a simple and consistent view of the social graph, uniformly representing objects (e.g., people, photos, events, and pages) and the connections between them (e.g., friendships, likes, and photo tags)

Facebook authentication enables your application to interact with the Graph API on behalf of Facebook users, and it provides a powerful single-sign on mechanism across web, mobile, and desktop apps.

Insights enable you to access key metrics and statistics about your Page, Application or domain.

Collectively these interactions make up everyone’s EdgeRank

News Feed only displays a subset of the stories generated by your friends — if it displayed everything, it would be overwhelming. SO this is where Facebook Business Marketing comes into play. Yes there is or should be a strategy to your posts.  Successful Facebook Business Marketers are always trying to make sure their posts (objects) are engaging and interactive so they can get good EDGE RANK.

The Edge Rank is pretty simple to understand in theory. Every item ( text post, photo, video or link ) that shows up in your News Feed is considered an Object. If you have an Object in the News Feed which in simple terms is a status update, whenever another user interacts with that Object they’re creating what Facebook calls an Edge, which includes actions like tags and comments.

Each Edge has three components important to Facebook’s algorithm:

• First, there’s an affinity score between the viewing user and the item’s creator — if you send your friend a lot of Facebook messages and check their profile often, then you’ll have a higher affinity score for that user than you would, say, an old acquaintance you haven’t spoken to in years.
• Second, there’s a weight given to each type of Edge. A comment probably has more importance than a Like, for example.
• When the post was written is a factor as well. The older an Edge is, the less important it becomes.

Multiply these factors for each Edge then add the Edge scores up and you have an Object’s EdgeRank. And the higher that is, the more likely your Object is to appear in the user’s feed. It’s worth pointing out that the act of creating an Object is also considered an Edge, which is what allows Objects to show up in your friends’ feeds before anyone has interacted with them.

It has been talked about that the two tabbed viewing of your Top News and Most Recent is a little confussing for most users.  Many people still use both tabs, with over 50% of users clicking over to the ‘most recent’ tab on a regular basis.

It has been said also that posts that come in from third party automated systems don’t weigh as much but if that is the only way you can manage to post then I would recommend you continue for now.

This is such an imporant post because this is the basis for your success on facebook as a marketing vehicle. This is why posts need to be engaging, and you need to have a strategy around how and when your business is interacting on facebook. Done right you can have a successful Edge Rank.  Unfortuantely most business owners don’t realize this.

Here are our recommended steps for facebook business marketing:

1. create a welcome tab for your fan page that offers an incentive and true value to people to become a fan of yours on FB. It’s your first impression make it a good one. Here are some examples of custom fan page designs.

2. create a customizable profile banner for your fan page

3. optimize your fan page there is a lot of areas on your fan page that are key areas of real estate and you should not waste that marketing opportunity.

4. develop a marketing strategy that includes identifing your facebook team contributors and strategist, unified  messaging &  purpose and determine a consistent engagement protocal while being flexible and responsive to your fans.

If you want to learn more or have Working Web Solutions work with you on any of these goals.
Please contact us at 503-997-6935 we’d love to share what we’ve learned and been able to do for other clients.  Facebook Business Marketing can be really rewarding.