by Mary Killelea October 19, 2009

Let me begin with DON’T PARTICIPATE IN SPAM!  There are people out there that may try and lure you with empty promises or enticements that seem to good to be true. Stay away from them.

The simple explanation of spam is it’s a tactic of manipulation vs. optimization.  It’s deception vs. marketing

As an internet marketer your goal should be to create a successful online business that stands the test of time and is of high value to your clients and to the overall web.

Terms worth defining: 

White Hat Search Engine Optimization (SEO) Practices -  are ethical search engine friendly and adopted techniques and tactics that help your site get noticed by the Search Engines for the terms you are targeting. 

 Black Hat Search Engine Optimization (SEO) Practices - are unethical techniques and tactics that are highly frowned upon by the search engines. Deception is the intent of any one using black hat techniques like backdoors, cloaking, and other tricks to optimize sites.

Remember the search engines employ hundreds of scientist and have numerous resources to combat those that are developing spam techniques or participating in black hat techniques.

Avoid  Content spamming and Link spamming and play by the rules when optimizing your site. You will win in the long run.

For those looking at hiring someone to do your SEO avoid anyone who practices any black hat techniques they will only damage your online reputation.