by Mary Killelea October 28, 2009

Just like having a website it doesn’t matter if you have the coolest website or fan page you can’t expect people to just find you without putting in some effort .. you have to MARKET your business online. So here are some great tips on how to increase traffic to your fan page.Now this should go without saying but for those just getting into it.. REMEMBER is it very important to communicate regularly with the people who are interested in your company. Engage with them, respond and acknowledge them when they take the time to make a comment or to say hi.   If you are real and show them respect they will be more likely to share your business with their friends.

Here is a list of ways to increase your fans

  1. Post the fan box to your site!  This is a great way to get people who are already checking out your business to become a fan and follow and engage with you on facebook. 
  2. Add your fan page URL to your email newsletters, add it in your email signature
  3.  Have members of your business organization reach out to people in their network, use them as promoters of your business. It’s likely out of their network you will gain new fans. (this should be a well communicated message that comes from internal marketing)
  4. Create a simple and direct landing page for your fan page - if focusing on increasing your fan base then concentrate on making that the enticing message.
  5. Utilize polls to engage others to participate and interact with your polls on your fan page and low and behold.. you’ve got new fans.
  6. Use photos; use them for anything you can think of. People love photos. I upload one photo and generate 200+ views on it and upwards of 400+ views if I tag someone else in it. Utilize the space to include a link to the company blog in the description box of the photo. Makes sure the photo has a watermark that brands your company with their logo and blog URL. It will bring people back to your page. People love photos just try it and you’ll see the results.

I hope these ideas help. They really aren’t any big secret. It’s a matter of knowing your space, being active in it and not being afraid to make mistakes. If you are making mistakes at least you are trying and you’ll be amazed at how forgiving people can be if they really do see a sincere effort to do well and you are authentic.

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