by Mary Killelea November 6, 2009
One of the first steps in having an online business or web site is choosing the URL. The URL is the web address that someone types in when going to a website. The URL you use for your business is important and you should definately put some thought into it.
The URL you use should have your most important keywords in it. Here is an example of what you not to do www.maryjos.com where instead if I was a cupcake shop owner I should try and register a domain that has my business keyword in it and a URL that is more descriptive of my business like: www.cupcakeshop.com
If your business is already established it’s still smart to be selective and mindful when choosing a domain and try to incorporate a keyword that your are targeting in your domain name.
Take these things into consideration when selecting a domain name:
- Is it easy to remember
- Are you incorporating your keywords in it?
- Does it properly reflect your business?
Another SEO Tip would be to tell you to name your additional web pages with keywords that your are targeting. An example of this would be instead of cupcakes1.html you might title it chocolate-cup-cakes.html or birthday-cup-cakes.html … you get the idea, be mindful of your keywords when creating your site. It will pay off I promise.
I will leave you with a really good tip that could save you hundreds of frustrating hours. You must check to see if your domain has ever been used by someone else. If your brand new domain name was used for spam or unethical internet practices, it will be extremely difficult to get it indexed in the major search engines. Before purchasing a domain always check http://www.archive.org and see if it has ever been owned before and if it has, take a look at the archives to see if the person who owned it ever did unethical stuff.
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