by Mary Killelea, August 28, 2009  

How was the catchy name Twitter picked?

When cofounder Biz Stone saw the application that Jack Dorsey created in 2006 he was reminded of the way birds communicate: “Short bursts of information…Everyone is chirping, having a good time.” In response, Stone came up with ‘twttr’, and the group eventually added some vowels.

It’s hard to think of a better name in the technology arena than twitter that appeals to the mass public, heck it’s even fun to say Twitter & tweet,  but what began as what Stone described as “trivial” bursts of communication” would soon become a  powerful means of networking, breaking news, and  a forum for the 44th US president’s campaign. Marketing strategies are forever changed.