by Mary Killelea, Dec. 8, 2009
The Criteria the search engines use to rank pages can be categorized into two groups:
On page factors: You control this
Off site factors: This is where a internet marketing strategy is crucial
Onsite SEO:
Factors:
- Title Tag
- Words on your page
- Domain Name
- HTML design
- URLS
Offsite SEO:
Factors:
- Incoming Links
- Anchor text links
- Page rank of sites
- Authority Sites
Your marketing mix should consist of both .. first your onsite has to be addressed and then off site has strategies need to be implemented.
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