Posted May 18, 2010, by Mary Killelea 

Wednesday, June 16, 2010 9:00 AM - 5:00 PM (PST)
Online Marketing Summit
The Online Marketing Summit (OMS) is coming to Portland on June 16! This is your chance to learn best practices and actionable strategies from the nation’s best online marketing professionals and practitioners from organizations like Intel, REI and Web Analytics Demystified. Connect with hundreds of your local marketing peers to learn, network and share ideas.

Learn all about NEW B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities, and an exclusive Social Media and Content Marketing Workshop and Breakfast, brought to you by the Online Marketing Institute and the Wharton Interactive Media Initiative.

Online Marketing Summit
Full-Day Pass: $369 $314
15% discount good thru May 26. Use code EARLYBIRD
Social Media Workshop & Breakfast: $99

Registration & Pricing Details | View Portland Agenda

Due to our continued expansion, Graphic Products is currently seeking an SEO specialist to join our team

** This is not a telecommuting or contract position; we are seeking a local applicant for this full time, in-house position. **

Search Engine Optimization Specialist Job Description:
SEO Specialist with knowledge of both onsite and offsite optimization techniques.
Review and analyze web sites from a technical and architectural standpoint to identify SEO problems and hindrances.
Develop and implement SEO recommendations for improvement and better optimization.
Work within our marketing department and advise on different search engine optimization, social media and web site design ideas to improve online visibility for our products.
Additionally, duties may include keyword research, meta tag and content optimization strategies and recommendations; some link building.

Proficient Knowledge of:
Photoshop
Dreamweaver
Online SEO Tools and Software For Collecting & Analyzing Data For SEO

Requirements:
Good copywriting skills
Know how to do a keyword analysis
Be familiar with link building
Be willing to do the details – very detail oriented
Be able to show at least two successfully optimized sites
Knowledgeable of SE algorithms and relevancy determination
Should possess knowledge of coding and the ability to optimize coding for SEO purposes (HTML, XML, CSS, JavaScript, 301/302 redirects)
Knowledge of ethical Search Engine Optimization tactics and guidelines
Command of common issues and SEO-pitfalls
Experience with Social Media networks for businesses - Twitter, MySpace, Facebook, LinkedIn, etc.
Analytical thinker - able to come up with solutions - Problem solver
Quick learner - self motivated and able to multitask
Have creativity and marketing knowledge
Must be a team player

Please submit examples of sites optimized, social media ideas implemented and SEO copywriting/content work with your resume.

Position & Company Details
F/T, 40-hrs a week and may begin as early as 6AM. Medical and dental after 90 days.
This position would start between $30k and $50k annually, DOE.
Graphic Products is located in Beaverton, OR. Review our company at www.graphicproducts.com .

While our company tends to be a professional “shirt-and-tie” environment, the dress code for our marketing department is business casual. The SEO candidate would work with an experienced SEO mentor as well as a team of approximately ten other people; web designers & programmers, copywriters, graphic artists and general marketing associates. We’re looking for a team player.

To apply, e-mail your resume and salary requirements to:
job936@graphicproducts.com
Use the following format for subject line: SEO LAST NAME – FIRST NAME

You are also welcome to drop off your resume in person to:
Graphic Products, Inc.
6445 SW Fallbrook Pl., Suite 125
Beaverton OR 97008

Graphic Products is an Equal Opportunity Employer and supports a Safe and Drug Free workplace.

Ever wonder what is the most searched terms are on Facebook, Bing and Yahooo. Well check this graphic out and see what everyone wants to know about. — No more britneyspears topping the list.  Having Facebook and Youtube  on the top is no huge surprise but the massive numbers are and that facebook is a consistent top result for all three engines is crazy. If your business is NOT on facebook you are missing the boat.   Iwas kinda shocked about Myspace I just personally haven’t spent time there and people in my world don’t seem to either but clearly Myspace is still quite popular.

April 21, 2o10 by Mary Killelea 

Facebook is near 500 million monthly unique visitors. The social network saw 484 million unique visitors worldwide in March, 2010, according to comScore’s latest estimate. That number is up 64 percent from a year ago, and up 22 million from just February, 2010. So basically it grew by about the size of Twitter’s entire U.S. audience in a single month.  Read more

If your company is not on Facebook you are missing out!!!  

April 20, 2010 by Mary Killelea 

Facebook is making a big change that will impact users once again. If you are a business with a fan page keep reading.

 The biggest change is that users no longer “Become a Fan” of a fan page. Instead they will now “Like” a page and people will no longer be listed as fans, but will be “People who Like This.” Facebook explains the change.

This is what Facebook has posted on fan pages: “Introducing the Like button — Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site. Learn more.

Why did “Become a Fan” change to “Like”?

To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.

What does it mean to “Like” a Page?

When you click “Like” on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.

Can I still “Like” a News Feed story about my friends Liking Pages?

No. When you see a Feed story about a friend Liking a Page, there will be no feedback links below that story. However, if you hover over the Page name, you will see a small preview of the Page and the number of other people who have also Liked that Page. You can then Like that Page to add it to your profile, or you can click through to the Page itself.

Is there a difference between “Liking” an item a friend posts and “Liking” a Page?

Yes. Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.

On the other hand, when you click “Like” on a piece of content that a friend posts, you are simply letting your friend know that you like it without leaving a comment.

Read more on

Connecting profile interests to Pages

Profile connections

Community Pages

Privacy for connections

by Mary Killelea, Dec. 8, 2009 

The Criteria the search engines use to rank pages can be categorized into two groups:

On page factors:  You control this

Off site factors:  This is where a internet marketing strategy is crucial

Onsite SEO:

Factors:

• Title Tag
• Words on your page
• Domain Name
• HTML design
• URLS

Offsite SEO:

Factors:

• Incoming Links
• Anchor text links
• Page rank of sites
• Authority Sites

Your marketing mix should consist of both .. first your onsite has to be addressed and then off site has strategies need to be implemented.

– Call for a quote 503-997-6935

by Mary Killelea Dec 8, 2009

1. Decide on the one search phrase you want your page to rank for.
2. Title your page with a variation of the phrase you want it to rank for.
3. Create a headline on your page that re-enforces the title of your page
4. Write your page content for consumers, but do also keep in mind it’s important to give the search engines what they need to rank you correctly for the terms you are targeting, so use the key word term phrases you are targeting in your content.
5. Create links to your page using link text that contains variation of your search phrase.
6. Get external links to your page that also use variations of your search phrase.
7. Continue to do this through out your site on each and ever page, targeting a unique key word phrase on each of the pages.

Good Luck!

by Mary Killelea October 28, 2009

Just like having a website it doesn’t matter if you have the coolest website or fan page you can’t expect people to just find you without putting in some effort .. you have to MARKET your business online. So here are some great tips on how to increase traffic to your fan page.Now this should go without saying but for those just getting into it.. REMEMBER is it very important to communicate regularly with the people who are interested in your company. Engage with them, respond and acknowledge them when they take the time to make a comment or to say hi.   If you are real and show them respect they will be more likely to share your business with their friends.

by Mary Killelea October 19, 2009

Let me begin with DON’T PARTICIPATE IN SPAM!  There are people out there that may try and lure you with empty promises or enticements that seem to good to be true. Stay away from them.

The simple explanation of spam is it’s a tactic of manipulation vs. optimization.  It’s deception vs. marketing

As an internet marketer your goal should be to create a successful online business that stands the test of time and is of high value to your clients and to the overall web.

Terms worth defining: 

White Hat Search Engine Optimization (SEO) Practices -  are ethical search engine friendly and adopted techniques and tactics that help your site get noticed by the Search Engines for the terms you are targeting. 

 Black Hat Search Engine Optimization (SEO) Practices - are unethical techniques and tactics that are highly frowned upon by the search engines. Deception is the intent of any one using black hat techniques like backdoors, cloaking, and other tricks to optimize sites.

Remember the search engines employ hundreds of scientist and have numerous resources to combat those that are developing spam techniques or participating in black hat techniques.

Avoid  Content spamming and Link spamming and play by the rules when optimizing your site. You will win in the long run.

For those looking at hiring someone to do your SEO avoid anyone who practices any black hat techniques they will only damage your online reputation.

by Mary Killelea October 19, 2009 

• Search Engines don’t store web pages, - they index the text on those pages
• Search Engines don’t search the web - they search only some within their index - so if you are not in their index you are not going to appear in their search results.
• Search engines don’t read a page and decide what it should rank for at all - they receive a search query and rank the pages that match that query - this means that a single page can rank for multiple terms (this matters when creating your keyword strategies)