by Mary Killelea, Dec. 8, 2009 

The Criteria the search engines use to rank pages can be categorized into two groups:

On page factors:  You control this

Off site factors:  This is where a internet marketing strategy is crucial

Onsite SEO:

Factors:

• Title Tag
• Words on your page
• Domain Name
• HTML design
• URLS

Offsite SEO:

Factors:

• Incoming Links
• Anchor text links
• Page rank of sites
• Authority Sites

Your marketing mix should consist of both .. first your onsite has to be addressed and then off site has strategies need to be implemented.

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Important things to consider when looking at site’s SEO

Are the web pages linking to your web page relevant to the search term “YOUR GOING AFTER”?

How fast does your web page get new links pointing to it?

Do the web sites which link to your page belong to the same content category?

Since when do the links to your page exist?

Is the text surrounding the link to your page relevant to the search term “Portland Real Estate Guide”?

Your web page

How many important links from your other pages point to your web page?

Do the links on your web page point to high quality, topically-related pages?

How often and how many changes do you make to your web page over time? Is your content up-to-date?

How often and how many web pages do you add to your web site?

How long do your visitors spend time on your web page?

Search engine result page

Do your competitors on the search engine result page get a manual ranking boost by Google.com, for example Amazon or Wikipedia?

How many visitors of the search engine result pages click through to your page?

How often do search engine visitors search for your company name or web page URL on Google.com?

Negative ranking factors (you should be able to say “no” to all the following questions)

Is your content very similar or a duplicate of existing content?

Is your server often down when search engine crawlers try to access it?

Do you link to web sites that do not deserve a link?

Do you use the same title or meta tags for many web pages?

Do you overuse the same keyword or key phrase?

Do you participate in link schemes?

Do you actively sell links on your web page?

Do a majority of your inbound links come from low quality or spam sites?

Does your web page have any spelling or grammar mistakes?

If you can successfully answer these questions then you are off to great start! 

Welcome to our first post.. it’s a new fun adventure. Come along for the ride. Portland Web Design has been a passion of mine for 5 years now and I am happy to say we are growing bigger each year.

SEO has taken over the web with it’s twists and turns making for exciting times. Achieving success in the search engine optimization game can be a real high. There are a millions of sites out there and only a handful who know how to promote themselves. It’s quite amazing when you think of the money some companies invest in having a site designed but then have no budget for promoting their business online. You can have the greatest most expensive site out there but if you don’t have traffic then it’s essentially useless. And on the other hand companies like Working Web Solutions are here to prove that you don’t have to have an office in a brickstone store front with a NW office address to know Search Engine Optimization (SEO) and how to achieve page one ranking on google for it’s clients.