I am currently working on putting together an Internet marketing strategy for one of my clients.  There are a lot of standard points to follow but it is important to treat each customer uniquely as their goals are unique to their own business goals.  So use your tool box of knowledge to customize specific marketing strategies for each of your clients.

Having an Internet Marketing Strategy (which is a term that has grown quite popular in recent months) can be beneficial in many ways.

The goal is to get more traffic, enhance your branding, and sell more products  |  The solution and approach is all in the strategy.

Below is a list of 10 things to help you get started:

  1. Start with an effective web design and development strategy. Have a good website that people trust, is easy to navigate, they like it and they can gain beneficial information from it or at they can be entertained by it.  Give them a reason to visit and a reason to stay!
  2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.  — INVEST IN THIS!! You can have the best site ever but if you don’t get eyes on it .. you wont do any business.
  3. Learn to use Email Marketing Effectively - there are some very successful techniques and strategies around email marketing to emulate.
  4. Dominate your marketing niche with affiliate, reseller, and associate programs. (Make extra passive income as well)
  5. Request an analysis from an Internet marketing coach or Internet marketing consultant. — Sometimes you are too close the forest that you can’t see the trees!
  6. Build a responsive opt-in email list. - Worth GOLD! Don’t ever abuse it and become a spammer or sell lists.
  7. Publish articles or get listed in news stories.  -  Worth the time or worth the cost of outsourcing it.
  8. Write and publish online press releases. - Worth the time or worth the cost of outsourcing it.
  9. Facilitate and run contests and giveaways via your web site. - Give reasons for customers to come back and interact with you. Everyone Loves the thought of winning something FREE.
  10. Blog and interact with your visitors. - Create and Build relationships with your customers!
, , ,
Luv At