by Mary Killelea October 19, 2009 

• Search Engines don’t store web pages, - they index the text on those pages
• Search Engines don’t search the web - they search only some within their index - so if you are not in their index you are not going to appear in their search results.
• Search engines don’t read a page and decide what it should rank for at all - they receive a search query and rank the pages that match that query - this means that a single page can rank for multiple terms (this matters when creating your keyword strategies)